If you were given gifts to improve your business, would you take advantage of the gifts or toss them to the wind? I’ll do you one better than simply asking a rhetorical question. Click HERE to receive 4 gifts that are bound to improve your business.
Marketing is a wonderful activity. Many find it scary, degrading and slimy! How do you feel about marketing? If you really think about it, we are always marketing. If we aren’t marketing ourselves, we are promoting someone or something else.
Have you ever tried to explain how and why your favorite restaurant is worth the $4 toll to cross the (S.F/Oakland) Bay Bridge? Think about your favorite restaurant (wherever it may be).
See the sites! Smell the scents! Hear the sounds! Most important, taste the flavors of your favorite dish. Do you have these things solidly fixed in mind?
Now, think about telling your good friend or even a new acquaintance about that heavenly experience. You do it with ease, calm and a sense of pride. Why is that? It is because you are confident about what you know. You have enjoyed the sights and sounds. You have smelled the scents and tasted the flavors, thus experiencing the benefits of that establishment.
Do you feel as confident when you are talking about the services that you offer to your prospects? Notice, I said prospects not clients. Prospects know less about us than clients. Therefore, it takes more work on our part to help them to understand the different aspects of what we have to offer.
Do you want new clients? Well, it is imperative that you become proficient in helping prospects and referral partners to ‘see the sites, hear the sounds, smell the scents and taste the flavors of your business offerings.
How well do you help others to understand what you actually do AND the benefits that you provide?
Do you really want new clients? If you were given tools to help you acquire new clients, would you accept the gift? Perhaps if you ruminate on how much one client is worth to you, you would think more seriously about those free tools. So, how much are two clients worth to you? Three?
Do you really want new clients? I’d like to show you how I am teaching a group of my ideal clients to do just that. Click HERE to see what was offered to our inaugural group of marketing students. Several of the individuals took advantage of the free tools that our company provided them. They received such value from the free tools that they were willing to raise the bar and pay for additional services. Click HERE to see what our company will soon offer to fellow BNI memebers.
Do you really want new clients? What adjustments are you willing to make in order to acquire them. Will you even take advantage of gifts offered to you? Please stay tuned for a FR*EE teleseminar that will equip you with practical marketing tips and action steps that will have new prospects running to learn more about you and your business.
Actions Steps:
1. Identify specific group of people that you work with (home owners over 45. pregnant women, general contractors etc.)
2. Clearly state what you do for them
3. Highlight a few of the deep rooted benefits that your clients get from working with you.
4. Expand your network by meeting other business owners.
5. Pick 2 or 3 ways to market your business and become proficient in those.
It’s clear that you’d love to have new clients knocking your door down. However, having good sights, good sounds, aromatice scent and fantastic flavors are not enough. You need become skilled at teaching prospects and referral partners WHY you are the Go-To business owner.
So, do you still want new clients? What action will you take to to accomplish this goal?